In addition to creative awards, Lucky for Life has been an overwhelming business success as well, with total sales far outpacing expectations and requiring a second printing of game tickets. The five ticket options all indexed positively, year-over-year, with two of the games indexing at or above 200, all to benefit of the Florida education system.

 "We are flattered that our peers in the industry as well as our players have embraced "Jake," said Florida Lottery Secretary Cynthia O'Connell.  "[The commercial] obviously resonated well with our players with over $90 million in total sales. "What made this commercial so unforgettable was its one-of-a-kind leading role. Characters like "Jake" (real name, Mark "J. D. " Grzeskowiak) don't show up in your everyday casting calls, so a real-world search to find authentic bikers finally brought in a handful of guys who have lived the hard biker lifestyle for decades. Kudos are equally due to Director Steve Burrows great direction, "J. D. , just be yourself. "

Introductions are the hardest part.

New Business


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