SJ&P is also excited to embrace our new clients via SBS Studios, which include brands such as Marriott, Discovery, the National Basketball Association, Wounded Warrior Project, ADCOLOR and the Ad Council. And we've had to make room for all of the extra "hardware" SBS Studios is bringing with them—like the 11 recently won Horizon Interactive awards for website designs for the Florida Theatre and the ADCOLOR Awards, honors in the 17th annual Webby Awards, and nine local ADDY awards earlier this year, including a Gold ADDY and Best of Show for its "Fatal Encounters Choose Your Own Adventure" online game.
Jeff McCurry, president and chief operating officer of St. John & Partners, sums up the merger best: "The sheer volume of information, influence and choice in the marketplace makes marketing an increasingly complex puzzle. Branded digital experiences that are accessible on demand are key to meaningfully engaging with customers. Our focus with clients is to consider all channels with a measurable understanding of cost and contribution. With this acquisition, we expand the vision, breadth and category experience of our digital team, whether accessed standalone or in concert with traditional broadcast, outdoor, shopper marketing, social or public relations. " "This merger combines the strengths of a strong, proven brand and retail agency with a digital-native shop," adds Santiago. "Our mindset brings digital more to the forefront as a tool that brands can use to interact with customers. Together, we can compete for standalone digital projects, as well as provide even greater online and mobile experiences as part of larger, collaborative campaigns. "Big brains, tremendous talent, good people. That's what attracted our two companies together, and it's going to drive even more exceptional work and greater results for our clients.